One of the biggest hallmarks of a successful business is in the ability to generate new sales leads out of potential customers. Without the continuous growth of these leads, a business cannot expand or grow as there will be a lack of new customers buying their products and services. In business, a lead will create opportunities for new connections, and allow a business to keep tabs on their market competition. Although the majority of businesses view sales leads as “untapped” reserves of new customers, they can also be connections that a business already has and just needs to foster. Based on my entrepreneurial journey I have learned nurturing leads And here is summary on why businesses should use lead nurturing, what it consists of, what the benefits are of using it, and some tips on how to use it.